What I Believe

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A Note From Susan Southerland

“I’ve learned so much listening to my customers over the years…identifying what they want for themselves or their businesses and figuring out how to enhance their strengths and compensate for their weaknesses. I believe that the hearts and minds of today’s consumers can no longer be won solely through the flashiest of commercials or the slickest of ad campaigns. Open communication and understanding the way consumers make their purchasing decisions are the keys to building long-lasting relationships, and I want to help other companies use this knowledge to realize their potential.”

Mission Statement

“The Susan Southerland brand embraces and cultivates entrepreneurial potential. Through our expertise, confidence, and diligence, we aspire to connect companies with ‘everyday’ consumers and complementing businesses, and broaden their market and reach. Our mission is to help companies of all sizes identify and achieve goals that will bring them the most satisfaction and success. We thrive on the challenge of finding missed opportunities for even the most established companies to use their existing talent and resources to connect with consumers and other businesses, and maximize sales.”

“[Susan] makes you feel like you’re sitting on the couch at home with a friend who’s sharing her incredible advice…Her confidence and passion for life and her business shines through and inspires the audience to reach higher and strive for the same success she has attained. I look forward to many more years of enjoying her sharing and my learning. Thanks Susan for everything!”

– Brandy Burriesci, Perfect Beginnings Destination Weddings by Sea Blue Cruise and Travel

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