While she has planned numerous lavish weddings, Susan is becoming increasingly known as the go-to expert for “everyday couples” who are looking to plan a wedding while being mindful of their budget. She is adored for not only her smart and creative advice, but for her easy going and humourous personality.
Let me fill you in on a little secret: today’s bride is very skeptical of traditional advertising and sales pitches! Couples today want someone they trust to guide them through their wedding experience. Whatever your specialty, you must go beyond being a salesperson and become an expert and confidant before booking a client. This relationship is built over time, but the traits brides seek in wedding vendors depend on their planning personalities.
That’s what The Susan Southerland Secret is all about. Together, we can help you become a personality expert, closing more sales and enhancing your business so you can better serve your clients. Please contact me with any questions or ideas that you have. I’d love to hear from you!
All the best,
Susan
Biography of Susan Southerland
Celebrity wedding planner, author, and wedding business consultant, Susan Southerland, is one of the foremost experts in the wedding industry today. She boasts the honor of planning thousands of weddings, and now she helps other wedding vendors achieve the same success. Susan is president of Just Marry!, a full service wedding planning company with offices in Orlando, Florida. Her exceptional weddings have been featured numerous times on the Style Network’s “Whose Wedding Is It Anyway?” and TLC’s “A Wedding Story.” Her cutting-edge advice has been seen on television stations around the country as well as The Wall Street Journal, The New York Times, USA Today and periodicals around the world.
Susan is the official wedding-planning partner of Universal Orlando Resort and is the National Wedding Expert for nationally-renowned wedding publication and online resource, Perfect Wedding Guide. With PWG, she travels the country speaking to brides and vendors on her revolutionary wedding planning personality concept, The Susan Southerland Secret. Her webinars are viewed daily from brides across the country and vendors looking to revitalize their paradigms for marketing and selling to today’s bride.
Her expertise is so widely recognized and loved, she was even given the prestigious recognition as one of only 30 wedding planners worldwide as an “A-List Planner” by Destination Weddings and Honeymoons Magazine and a case study on her business (and one of her toughest business decisions) can be found in the July/August 2011 issue of Inc. Magazine.
Susan currently consults to both brides and vendors to provide stress-free planning processes. Her advice can be heard at conferences such as Wedding MBA and CaterSource, as well as local seminars throughout the country for those who want to make their wedding businesses flourish while maintaining a sane work and personal environment.
Look for Susan’s first book, The Susan Southerland Secret: Personality Marketing to Today’s Bride available at SusanSoutherland.com, BarnesandNoble.com, Amazon.com, and Booksamillion.com.
A Few More of Susan’s Secrets
Favorite city in the world: It is very hard to choose, but if pressed to pick one, I would say Paris. I studied there for a semester in college. That trip changed my world view and made a huge impact on my life choices. It is also such a beautiful city. The architecture and museums are spectacular and the shopping is incredible. It is truly a romantic and inspiring city.
Most inspirational book: I have a few… Personally, since I was a young girl, I have been inspired by The Story of My Life by Helen Keller and The Diary of Anne Frank by Anne Frank. Life dealt both of them horrible circumstances. Both of them could have used their situations to become completely pessimistic and could have been excuses to do nothing with their lives; instead they both chose to do something extraordinary.
Professionally, I found inspiration from Richard Branson’s Screw it, Just Do It. I love his fearless approach to business!
Radio station that is currently playing in my car: NPR, although I switch to 80′s when I want to liven it up!
Fashion accessory I’m debating over buying: Hats. I love hats! I just don’t know what outfits to wear with them!
