Interested in Learning More About the Secret?
Are you a wedding vendor interested in learning about the different bridal personalities and how to make your business run more effectively because of it? Susan can help!
With her knowledge of the wedding market and what brides are looking for, she will share her secrets, ideas, and techniques to make a win-win for both vendors and brides.
Join Susan at her upcoming vendor seminars and look at your business and brides with a fresh perspective!
Watch a clip of one of Susan’s Seminars!
Upcoming Speaking Engagements
Inc. Women’s Summit
December 1, 2011
Metropolitan Pavillion, New York City
The Rental Show
February 5-8, 2012
New Orleans, LA
In-Depth Learning with Susan
If you’re looking to work with Susan to further develop your marketing and sales strategies in a more personal way, there are several excellent options available for you. These workshops are highly attended and fill up fast, so we encourage you to sign up for one in a city near you…or, be a host to one in your own region!
Host or Attend a Workshop:
Susan and Kristy Chenell, co-creator and brand manager for the Susan Southerland Secret, conduct two-day workshops focusing on sales and marketing. Dedicated to teaching wedding professionals about the four different bridal personalities and their buying styles, this popular workshop lays out an overall design for effective marketing and sales strategies. (Yes, you should have one—and yes, they’ll tell you how to create it!)
–Travis-Lee Moore, Florist
During this workshop, you’ll learn:
1. The four different bridal personalities and why they’ll change the way you do business.
2. How to identify your ideal type of bride and how to market appropriately to attract her.
3. How to recognize the personality type in front of you – on the spot or even through email!
4. How to sell to each personality type in order to immediately increase your bottom line.
Bring:
1. Plenty of paper
2. A fresh perspective
3. Business cards
